• The best method to adding your products to your eCommerce store (I.e. Daraz)
• A-Z process of start selling on daraz
• Best ways of adding the product basic information
• Best ways of adding the product detailed information
• Setting the best range of product pricing and stock updating
• Tips and tricks about adding services and order delivery management
• The smart way to manage product attributes
• The ultimate guide about adding product images

Steps for Product Listing and Product Management on Daraz

Let’s start with how to add your product to daraz seller center by following the step by step procedure to ensure the maximum product exposure on daraz.

First of all your need to logging into daraz seller center so that you are able to navigate seller center dashboard products-> add product. Once you select the add product list item from the dropdown menu. You will navigate to a wizard form for product listing. You need to go through all these steps one by one and fill out the mandatory fields accurately.

BASIC INFORMATION

In the first step of product listing, you need to fill out the basic information which is

Product Name:

here the product name plays a very vital role, for example, all the quires that a user search on daraz search bar will compare to the relevant product name and title whatever you say. So base on your product name your product will appear in daraz search result. It’s a bit tricky but doesn’t worry I have a special form for setting up your product name. This sequence of product name chances to rank your product in search results.

Use the following pattern to named your products

[Brand Name] + [Model Name] + [Key Product Specification] + [Product Name] + [Product Attribute]

Base on this formula you can create your product name with no worries about the category it will usable for all.

Product Category:

Once you are done with the product name put your product name in the product name textbox daraz will automatically suggest your relevant categories based on your product name. The thing about which you need to worry about is to select the best matching category from the suggested categories.
Pro Tip: always keep your eyes on the best match child-level category. Never ever try to target the top or parent level category. Because the scope of top-level categories is very vast that cased your product list could be lost or fall into an irrelevant subcategory. Once you select the category you will see some additional information that you also need to fill out it varies from category to category.

Product Attribute:

In the product attribute section first of all you need to enter your product brand name and product size or capacity etc. once you fill out the basic attribute information there is an option for more attributes that descript the product specification in detail.  As much as detail you provide about your product while product listing. The number of chances increases in ranking your product in daraz search results.

DETAILED DESCRIPTION

Once you are done with step one, the next section is about product detail description.

Highlights:

In detail description first of all you need to provide the product highlight which actually shows the qualities and specification of your product on the top product listing page.

Usually, it’s written using bullet points, a minimum of five bullet points consider good for optimized highlight points.

Detail Product Description:

After highlights, the next thing that is required is a product detail description, which explains each highlight bullet point briefly. You can also add images to the product description page as well. Visuals play an important role in getting ideas about product qualities and quantities.

English Description:

Next thing that you need to fill out after a detailed product description is an English Description. You can simply copy-paste the detailed product description into the English Description.

What’s in The Box:

In this section, you need to mention all those things that you will send your customer. You also need to be clear each and everything in your product has a guarantee card or not and all other relevant details.

PRICE AND STOCK:

Once you are done with the product description section, the next thing is to add prices and available stock.  In this section, first of all, you need to provide the color family of your product.

Color Family:

On selecting the color family, daraz will automatically ask you for uploading product images. You should have at least 6 images of each product because daraz demands a minimum of 6 and a maximum of 8 images. This is just because of client satisfaction reviews about product material and quality.

The next thing that you need to provide is product price, special price for a limited time period (if any), add product quantity, and seller SKU (stock-keeping units) which is a unique code just for product identification. There is also an option of free items if you are offering any kind of free items along with your product.

SERVICE AND DELIVERY

After step three, here is the final step of product listing and product management.

Services:

In the service and delivery section, you need to provide the detail of services that you are offering along with the time period and policies as well. Mention all the things clearly to avoid the conflict that leads the order toward cancellation.

Delivery:

Here you need to provide the package detail in the form of (dimension, size, weight). You can also explore more detail about delivery by press the “More” button option. Shipping charges also mention there to deliver from a specific place.

After adding all the relevant details review your product listing at least once. Press the submit button and you are done with it.

A Few Helpful Tips and Tricks For Product Listing on Daraz:

• Product images should keep a good resolution.
• Keep the focus on product description and bullet points mainly.
• Make sure that you are selecting the relevant category while product listing.
• Don’t try to mention your personal contact information in any part of the listing.
• Make sure that you are claims are accurate and based on truth.

Thank you for your time and interest please it will be a great pleasure if you share this content with your audience because

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1) Documents That Required Getting Started with Daraz:

First of all, you need to know about which type of daraz seller account on which you want to register yourself. You must have these detail to getting started with daraz. There are two types of seller account of daraz.

1. Personal Account
2. Business Account

Documents That You Need to Sign Up with Personal Account

• National ID (CNIC): A clear and focused front, back scan picture of you National ID(CNIC)
• Personal Mobile Number: First all you should have an active and valid cell number register on CNIC that is under the supervision of NDRA (National Database & Registration Authority).
• Bank Account: You should have Bank Account Title, Bank Name, Brach Code, and a high resolution picture of bank account cheque
• Resident Address: You should have a permanent and a valid Home Address.

Documents That You Need to Sign Up with Business Account

• NTN Number: First of all, you need to register your business as a legal entity and get a business registration number know as NTN Number.
• Legal Business Name: You should also have a legal business name that is mention in NTN.
• Scanned Copy of NTN Document: A clear picture of scanned NTN Document is need as well.
• Business Bank Account: You should also have your business bank account details with a scanned copy of cheque.
• Business Address: Business address and Wearhouse address need as well.

2) Steps to Sign up On Daraz as A Seller:

Here is step by step guide to sign up and getting stared with daraz Pakistan. First of all, you need to visit on daraz.pk and click on SELL ON DARAZ.

• Personal Information Section

once you have done with it you need to select the country, as I am explaining about getting started with daraz Pakistan we will select Pakistan. After selecting the country, first select account type and then you need to verify your phone number with OTP code, clear the captcha and you are good to go for next step that is related to your personal Information.

• Address Book Verification

Once you are done with personal information section the next section is for verification of your          home, business and Wearhouse addresses put all these one by one and press next.

• Identity verification

  After address book verification you need to verify your identity as a local Pakistani. You need to upload scanned copy of front and back side of your CNIC card with Name and CNIC number to verify this step. After ID verification, you are good to go for account verification.

• Bank Account Verification

To verify your bank account, you should have scanned copy of account cheque and following information as well:

1. Account Title (Account Holder Name)
2. Account Number
3. Bank Name
4. Bank Branch Code

After you enter all the required details your account  successfully verified and you sign up on daraz Pakistan successfully

3) Upload Products & Getting Started with Daraz Pakistan:

After Successfully register yourself as a seller on daraz the next step is to upload your SKU, start selling on daraz and grow your business. But keep in mind these formalities while uploading the products:

Some Other Formalities During Upload Your SKUs Frailties:

Once you are done will all the sign up information. Keep in mind that still your daraz seller center in not activate by daraz group. Here is I am sharing the super tick to activate your daraz seller center account.

PRO TIP: to activate your account you just need to search packaging material on daraz and order it from your seller center account. This is how daraz algorithm detect the seller center account with packaging order. Than it will highlight your account to support team. this order shows the seriousness of the seller.

Daraz support team will automatically reach out to you and guide you for further actions. This how you can easily be getting started with daraz Pakistan and start selling on daraz.

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Brief Intro

So you are ready to become a successful seller of Pakistan’s biggest online eCommerce marketplace owned by Alibaba Group. Right now it is operating in 5 developing countries.

• Pakistan
• Nepal
• Bangladesh
• Myanmar
• Siri Lanka

Daraz is also providing the logistic and sourcing services alongside Know as “FBD” Fulfil by Daraz.

Brief History of Daraz

In 2012 daraz was found as an online fashion eCommerce marketplace in Pakistan, latter in 2016 two shipping platform merged shaped into daraz. In 2018, Alibaba Group take hold of all the legal right of daraz Group

Does is Worth To Start Selling on Daraz

it is very important to know about the marketplace stats on which you are going to invest your time and money. I am listing some recently survey statistic of daraz that may help you to get the idea about how too much potential this platform has:

• Daily Orders: Almost 26000+ and goes up to 50k-100k
• Verified Sellers: 35000+ and it is rapidly increasing day by day so it a good time to take part in this venture so that latte on we are able to become a highly rated seller on daraz.
• Products: More than 45,00,000+ products listed on daraz in different categories and increasing on daily bases
• Average Basket size: Average basket size fluctuate between 11k-15k
• Daraz App Downloads:  More than 10,000,000+ unique app download with good reviews
• Daraz Biggest Sale Event: Daraz 11,11 is the biggest sale event of Daraz starting on 11 of November every year and runs almost between one to two days. During this sale event, daraz approach the highest sale of the year. In the recent daraz 1111 campaign the approximate sale is 5 billion PKR.

How Daraz Works?

Selling on daraz is very linear and easy, you are just 4 steps away to start selling on daraz.

• Step 1: Register Yourself as Daraz Seller

  you just need to visit the Daraz website and fill-up the seller registration form with the requested information.

• Step 2: Get Familiar With Daraz Seller Center & List Products

  Once your Daraz account gets verified you are good to go for listing your SKUs (products) on daraz and start selling on daraz.

• Step 3: Connected With Customer, Receive order and Fulfil them

  Once you list your product on the website, customers will try to approach you for their queries and respond to them accurately, get the order, and fulfill them.

• Step 4: Receive Your Funds Direct into Your Bank Account

  The payment withdrawal policy of daraz is very perfect, you will get your payment twice a month after every two weeks. Receive your funds and Grow your business.

Why Choose Daraz?

There is a number of reasons for Pakistanis for selling on daraz, as we know well that Amazon is not currently operating here. There is no PayPal as well so it’s hard to target international marketplaces from Pakistan.
That’s why I recommend you to start Mirco PL (Private Label) Business on Daraz. Here is some other benefits of working in Daraz Pakistan.

• NO registration fee
• Selling all over Pakistan just within one seller center
• FBD Model Fulfill by daraz
• Reliable and fastest shipping services
• On-time payment
• Daraz university training

Please go through the marketplace so that you can get an initial idea about how things are going to be done, once you are familiar with the website. In the upcoming posting, I will elaborate the registration process and things that you need to sign up on Daraz Pakistan along with other productive tips.